People Went Crazy For Target's Lilly Pulitzer Line This Morning 

People Went Crazy For Target's Lilly Pulitzer Line This Morning 

This morning Target launched its collaboration with whimsical print queen, Lilly Pulitzer. And unsurprisingly, it turned into a epic shit show because affordable Lilly Pulitzer is something that a certain kind of Southern woman dreams about a night.

Women lined up outside of Targets to grab the perfect pair of pink and green cropped pants and, by 8 a.m., the entire collection was sold out. Lilly buyers also managed to crash Target’s website.

Looks like Lilly for Target online has been wiped clean by 8am

— Kate Storey (@KateLStorey) April 19, 2015

Here’s a line outside of a Richmond, Virginia Target (pretty sure half of my graduating class is in this line).

The things Southern girls do for @LillyPulitzer #LillyforTarget ��

— michelle christine (@michelleox) April 19, 2015

Here’s a shot of the Watertown, Massachusetts store after the hoards were allowed through the doors. In the ensuing chaos, monogrammed jewelry was ripped and Vera Bradley handbags were used as weapons (probably).

The #LillyforTarget sold out 8:05AM

— Loren Boyce (@amzbls) April 19, 2015

And then the criticism:

.@TargetStyle needs to stop humiliating its costumers and plan these collaborations a little better. @Target #LillyPulitzer #LillyforTarget

— Tom + Lorenzo® (@tomandlorenzo) April 19, 2015

@EHolmesWSJ Frustrating. had major issues all morning long, and the plus sized line was sold out in under an hour.

— meghan kehoe. (@saintofsass) April 19, 2015

And finally, the anger:

If you bought #LillyforTarget items just to resell online for your own personal profit I basically hate you.

— ab-bae ➳ (@abigailnoelleee) April 19, 2015

Image via Getty.

Source : jezebel[dot]com
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